Our Story–Founders of True North SC Inc.
From Struggle to Purpose—Together
At True North SC Inc., we believe real recovery is built on real experience. Our work is deeply personal — born out of struggle, transformation, and a shared mission to help others reclaim their lives. Founded by Max Melamed, Mike Hart, and Elyse Hart, True North isn’t just a company—it’s a family, and a movement grounded in love, compassion, and truth.
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Meet our Founders
Max Melamed
Max and Mike’s stories mirror each other in many ways. Both came from environments shaped by instability and addiction. They began using substances at a young age and spent years battling the consequences—legal issues, emotional turmoil, and the belief that they might never escape the cycle.
Mike Hart
Mike’s turning point came when a jail sentence led him to treatment, where he was introduced to the tools of recovery. Max’s journey took more time and many painful detours, but at age 31, he experienced a profound inner shift and committed himself fully to a new path. Today, both are living examples that healing is always possible—even after years of struggle.
Elyse Hart
Elyse Hart, Mike’s wife and Director of Operations, brings her own powerful story to the mission. Like Max and Mike, Elyse also struggled with addiction. Her battle with drugs and alcohol led her down a dark and difficult path, but recovery gave her a second chance—and she took it with both hands. Elyse and Mike met in recovery, grew through the process together, and now stand side by side—both in marriage and in their work.
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Written from the heart of our founders.
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Emotional Support and Guidance
We offer more than just a listening ear—we create a safe, judgment-free space…
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Accountability and Structure
Recovery and mental wellness require consistency, commitment, and structure. We work closely with…
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Accompanying Clients
The world doesn’t stop when recovery starts—and facing it alone can be daunting.…